Playing casino games in Estonia is very popular and Mediainvesting saw fit to publish its own website specializing in gambling for Estonians. On the same page people can find all the best online casinos and bonuses, without compromising on quality.

Bonuspart.ee is designed especially for mobile gaming. The easy-to-use site works great not only on desktop but also on smartphones and tablets. The modern user interface meets today’s needs, and we think the layout is a great success.

As its name suggests, Bonuspart.ee is aimed solely at Estonian casino game lovers. The ‘part’ in the name means duck in Estonian, which is seen as the adorable figure of the site!

Wheel of fortune and great bonuses available

Bonuspart.ee is purely focused on gambling. The aim is to introduce all the best online casinos on the market where Estonian players are welcome to play. There are dozens of different casinos available already in the early stages of the site.

In addition to casinos, Bonuspart.ee specializes in many kinds of casino bonuses. Users can take advantage of free spins, deposit bonuses and no deposit bonuses at countless different casinos.

Our team chooses casino bonuses especially paying attention to the terms and conditions. We only try to find bonuses that offer users of the site a real value for money. Bonuses with excessive wagering requirements or other similar conditions are completely excluded from listings.

Bonuspart.ee specialty is the Wheel of Fortune, from where users can win prizes by spinning. There are electronics and great casino bonuses, among other things, and the prizes are constantly being updated!

Bonuspart.ee cooperates with the most reliable online casinos on the market. Thanks to our good relationships, users can also be offered a lot of fully exclusive bonuses!

Casino gambling in Estonia is very popular

Estonians are known to be gambling fans. There are countless high-quality casinos in Estonia and every year there are held many international poker events. In the capital Tallinn, casinos can be found in almost every corner!

Although Estonia is a small country in terms of population, Mediainvesting believes that the market has a lot of potential. Competition in the field of casino comparison websites is limited in Estonia. Estonia is not particularly interested in the largest players because of its small population.

However, at Mediainvesting we believe that there are enough casino players in Estonia to make it worthwhile to run the site. The popularity of gambling has also increased clearly in recent years.

The growing popularity is supported by the fact that more and more online casinos operate under a license issued by the Estonian Gaming Authority. Especially new online casinos without registration increasingly choose an Estonian license instead of Malta or Curacao.

Bonuspart.ee is also visible on Estonian television

Bonuspart.ee was a nice project for the Mediainvesting team to implement and the work has just begun! Mediainvesting’s office is located in the capital city Tallinn, which made working with local operators easy and seamless.

A lot of resources have been used for advertising, and completely new ways have also been used. One of the biggest marketing channels is the advertisements shown on Estonian television channels, which have been diverting a lot of traffic to the site already in the first few days.

The central character of the site is the adorable yellow duck. This figurative is intended to be used in the site’s brand advertising across a wide range of channels. Based on current statistics, the duck can be expected to have a long life!

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This epic deal begins in the fourth quarter of 2021/first quarter of 2022. It will continue for the long term as Mediainvesting and House of Spades look to join together and continue to rock the online gaming industry.

Mediainvesting knows a casino’s worth.

By developing long-term strategic partnering with their sites Viabonus, Bonusetu, BonusNinja, Pivekunkku, and Voittojahti, Mediainvesting proves it has the knowledge and drive needed to excel in the online casino industry. Mediainvesting understands good investment opportunities and actively seeks partnerships with credible and ambitious casinos.

Chief Marketing Officer of Mediainvesting Paul Puolakka describes the excitement surrounding the partnership, stating:

I got to know the Co-Founder Pelle Wiman very well when we previously worked on another rock-themed casino partnership. When we first heard about the launch of this project, we were really excited and believed House of Spades could be THE most authentic rock-themed online casino out there.

Pelle and I are both huge fans of classic rock and heavy music. We do not doubt that House of Spades will fill a market gap and establish itself as the only authentic rock ‘n’ roll-themed online casino in the market. As a CMO of Mediainvesting, I´m personally quite happy that we´ve signed this mutually beneficial strategic partnership, and I do not doubt that this cooperation will be successful.

Paul Puolakka, CMO, Mediainvesting

The quick, impressive start that House of Spades has already had on the industry means growth is inevitable. Joining forces with Mediainvesting for this innovative, rock-themed casino lends credibility and trust to the operator and reputation to the affiliate sites involved.

Pelle Wiman the Co-Founder of House of Spades said

The whole industry is based on short-term winnings. It’s a constant chase for the next game that will only be in the spotlight for a short second before they drown in the endless flood of generic games, and casino brands come and go like pop-up stores.  My ambition is to establish brands that align with the actual entertainment content they offer and achieve long-term loyalty towards something more substantial than just bonuses and cash prizes!

Pelle Wiman, Co-Founder, House of Spades

House of Spade’s rocks from all angles. From the latest games sponsored by high-end gaming providers like NetEnt to selecting the best bonus offer for the player, House of Spades offers more in the realm of online gambling. With responsible play at the forefront of their minds and valuing players’ money like their own, House of Spades is the next best thing. It’s time to tell the community of online gamblers about this high-quality casino.

Dee Snider from Twisted Sister as a Casino Ambassador and Front Man

The new casino, House of Spades, recently debuted in the online casino industry. It features a virtual check-in at the Rock-n-Roll hotel where players choose their character to explore epic online games and gain fantastic welcome bonuses. Whether free spins or money back from losses, House of Spades draws in clientele with massive bonuses for everyone.

What are people saying about Twisted Sister’s frontman, Dee Snider’s newest casino House of Spades?

“The game library is full of the most popular casino games on the market, in addition to which brand-new innovations are constantly being added to the selection.”

“A fun rock theme will entertain you through the entire casino adventure, from the front page to the loyalty program.”

“Extra entertainment is available with casino tournaments and a loyalty program.”

With world-renowned gaming providers like NetEnt, Microgaming, Play’n Go, and Evolution, it’s no wonder why people love this casino’s games.

Want to know more about this unique online casino? Let’s indulge in some of the finer details.

Did someone say bonus?

House of Spades emerges into the casino industry with an enormous array of welcome bonuses for first-time deposits and loyalty points for longtime customers.

All deposit bonuses match 100% up to $500 or $1000. Slot players are happy to hear about hundreds of free spins on games like Alice Cooper in addition to the deposit match.

Taking it a step further, House of Spades offers 10% cashback up to $200. Money spent is money earned at this casino.

Once the welcome is over, discover loads of bonuses from live casino games and tournaments. Different casino tournaments are offered weekly and monthly to keep the rewards flowing. Whether the play is on regular or live games, win casino money to use at the casino bonus store.

Offering VIP Programs

House of Spades rewards loyal customers the more active they are in the casino. Step into the Rock-n-Roll Casino and let Dee Snider shower you with upgrades along the way.

Five room selections are available the more you play. Start as a “Visitor.” Upgrade to “Returning Guest” and “Long Stay Guest” as play continues. Finally, reach the ultimate level of “Very Important Guest” and “Rock Royalty,” where the benefits come in cashback, product gifts, raffle tickets, and more.

At House of Spades, customer loyalty is paramount. Each day, players will leave the casino with satisfaction from their winnings or loyalty points earned.

Ease of Money Transfers

Knowing that ease of money transfers lies heavily on online casino selection, Dee Snider offers a full range of options.

Anything from Visa, Mastercard, Skrill, Bank Wire Transfer to Neosurf, Payeer, CashToCode are accepted means for depositing and withdrawing money. Deposits are reflected instantly so that play can commence immediately.

Withdraw money fast by choosing an e-wallet that allows transfers within 24 hours. Transfers can be made directly into bank accounts with a 3-5 day waiting period. Either way, the House of Spades ensures money is transferred safely and efficiently via encrypted pathways.

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2021 is slowly coming to an end and it´s time to summarize a bit of what happened during the year. We believe that 2021 was a very important and prosperous year for Mediainvesting and during the year we made changes and decisions that shaped the year and also set footsteps for the coming years.

Mediainvesting year 2021 in a nutshell;

• Turnover grew +76,08 %*
• We launched in Canada
• We launched in Estonia
• We launched Viabonus.com
• We Launched Bonusninja.com
• We launched Bonuspart.ee in Estonia
• Bitcoinkeskus.com got a new logo and design revamp
• We rebranded our B2B-site Mediainvesting.ee
• Mediainvesting got a new logo and design
• The core team grew by two persons
• Bonusetu got a new logo, design, and site
• We started a new project and geos that will be launched in Q1/2022

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Leading up to Mediainvesting, I worked in the iGaming and finance industry since 2015. In the last 6 years, I developed my professional skills in multichannel marketing, content marketing, and in-house SEO. These industries quickly led me to more directed skills in performance marketing.

In 2020 I came onboard with Mediainvesting as the Head of SEO strategy and digital marketing.

What previous skills have helped you the most in your current role?

The iGaming, finance, and e-commerce industries are highly competitive and fast-paced. These industries require constant growth, adaptability, and a willingness to always be on your toes. My experience working in these industries has allowed me (and demanded me) the opportunity to develop a specific skill set.

We combat these ever-changing environments by constantly testing new theories, working with data, and fine-tuning out predictions. I believe that a keen and humble interest in testing and experimenting is essential to succeeding in these industries.

What are some of your favorite sales challenges working in the affiliate marketing industry?

I enjoy the challenge of always having to be on your toes. There is no space to be complacent, and what may have worked the year before might not work now. The digital space we work in is constantly shifting, and to remain at the top of your game you must be willing to adapt and think outside the box.

Competition is also something that motivates me, so I enjoy the challenge that our competitors provide us with. We all develop creative techniques to outcompete one another, and it continues to spur on the industry.

Where do you think this business is going in the next 5 years?

We believe that in the next 5 years, there will be an increase in the number of licensed global markets in the iGaming industry.

This means there will be plenty of room for expansion. We also believe that big public companies will continue to acquire other businesses, helping to shape the market and bring new opportunities and challenges.

On the tail end of these big acquisition business models, there may also be an increase in niche-specific sites. I hedge a guess that specific niches such as crypto will see dramatic increases in attention and traffic.

What are the key components of building a successful team in your industry?

As is a common theme in this interview, I believe that the willingness to learn and adapt is paramount in succeeding in our industry. When putting together a successful team, it’s important to keep a solid entrepreneurial mindset combined with the willingness to think outside the box.

In a constantly evolving industry, there comes a time when creativity and unorthodox approaches tend to define success. This comes down to an attitude rather than a set of skills, and I believe this attitude is essential in building a great team.

Here at Mediainvesting, I am lucky to be surrounded by such a team culture. I feel confident we will continue to stay ahead of the trend due to this shared attitude.

How have you seen technology, software, and various tools change how the sales game is played in today’s digital marketplace? How does Mediainvesting remain on top?

The affiliate marketing business model is relatively straightforward, and we use technology mainly to automate and speed up our internal processes. New software is used predominantly to support our day-to-day work, and we work hard to keep up to date on new product launches that might be relevant to our industry.

When we think a new software can help to speed up our processes and make our business model more efficient, we will test it out and evaluate its potential. If it proves to be valuable in helping our business grow, we would, of course, consider implementing it right away.

Staying competitive means staying informed on new software. Luckily our attitude of adaptability lends well to the ever-evolving industry software.

How important do trends play in your industry, and how do you stay up to date on these industry trends?

Our success is primarily based on staying ahead of the curve and predicting new trends. While this strategy can be applied to most aspects of our business model, it is particularly important when it comes to SEO. We have a very proactive style to predict upcoming trends rather than just reacting to them.

When you’re feeling overwhelmed with work, what are the hobbies or techniques you use to clear your head?

If I am feeling overwhelmed, I always enjoy soaking in some nature or immersing myself in a sports activity. And of course, spending time with loved ones is probably one of the best ways to unwind.

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Our new bonus & casino comparison brand Viabonus.com has launched officially a few months ago. Viabonus.com has arrived, and it is ready to revolutionize the way gamblers use bonus comparison sites.

Our vision of Viabonus is simple. We want to provide the best bonuses. The launch of our new video commercial captures the brand perfectly.

It’s energetic, vibrant, and to the point. It speaks to the audience we want to attract, those that want honest reviews and transparent information regarding the online casino industry. With this new project launch, we are striving to do something different, and we know it will pay off.

The online casino industry has long been plagued with questionable marketing tactics and shady offshore operators. At Viabonus, we have worked hard to establish a network of reputable partnerships that will continually be evaluated by our team as well as the users.

Our new commercial video perfectly captures the vibe and the energy of the brand. We hope to provide a platform that is user friendly, energetic, and customer-centric at its core.”

Paul Puolakka, Chief Marketing Officer

So what is it that sets Viabonus apart from multitudes of other bonus comparison sites? There are a few things that we have worked hard to achieve, and they all act as differentiators from our competitors.

1. Design and Attention to Detail

The modern consumer needs modern design. With many bonus comparison sites outdated and overflowing with navigation, we designed Viabonus.com with a few important things in mind.

Both the mobile and desktop presentations are sleek, responsive, minimalistic, and aesthetic. This is a hard balance to find, but our team of designers and coders were able to find the balance we were hoping for.

We were able to present our vision of Viabonus without sacrificing onsite SEO or compromising usability. We will continue to update our designs and layouts to stay one step ahead of the competition.

2. Transparency Across the Board

Transparency is a hard thing to find in the online casino industry, yet it’s something we have based our platform on. Viabonus in some ways will disrupt the online casino industry with transparency.

We provide this to our users in a few different ways. First, our team of experts conducts thorough and unbiased reviews of our partner sites. If an operator does not meet our criteria, they will not be recommended regardless of their offerings.

This transparency is then extended to the users. All users are able to leave reviews and comments on various online casinos based on their experience. This not only allows us to get a better perspective on the operators but also other users to learn from their experiences.

This transparency also extends to updated legislation, which we try our best to keep up to date on. We want our users to be informed so they can make good decisions when it comes to online casinos.

3. Filters and Easy Navigation

Believe it or not, our goal is to give our readers high-quality information so they spend less time on the site. The more efficient we are with the design of Viabonus, the fewer time users will spend researching rather than enjoying online gambling.

With our extensive filters, visitors to Viabonus are able to quickly navigate to the casinos that best suit their needs. These filters could be used to navigate bonus offerings, game types, and even location. By providing clear and concise navigation, we hope to gain trust and credibility which will see users returning for more of the best bonus information.

4. Responsible Gaming

As avid online gamblers ourselves, we understand the need to provide a safe and secure online environment where gamers can comfortably enjoy themselves. With so many less than desirable operators on the loose, there remains a market demand for vetted and reputable operators.

At Viabonus we continue to work hard to provide our visitors with the best casino bonuses from the most reputable operators. Furthermore, we expect our recommended operators to value responsible gaming practices as much as we do.

In addition to working only with reputable, credible, and licensed operators, we also provide extensive resources to our visitors on the topics of responsible gaming, gambling problems, and where to seek support if needed.

We are proud to see Viabonus becoming a trusted and reputable source for online gamers. The launch of our new commercial tells the story efficiently.

We want to make it easy for visitors to find the best bonuses, and enjoy responsible gambling. It’s that straightforward.

Simply the best bonuses.

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Mediainvesting, the company behind Viabonus.com, has been preparing to launch in Canada for more than a year now and enters the market with confidence to make Viabonus.com the go-to brand for Canadian online gamers.

Paul Puolakka, Chief Marketing Officer at Mediainvesting, said:

Viabonus.com is what online casino players in Canada need. It´s a great place where they can find unbiased information about online gaming, reputable brands and discover the best bonuses and promotions available to them. Viabonus puts the players first and when it comes to the design, ease of navigation, and ability to leave your own review whether you love or hate the casino”

With our success in Nordic-region with Bonusetu.com, we´ve decided to aim to the international markets and Canada is one of the first ones we decided to launch. I also have personal family ties to Canada, so I was really happy to start something that puts focus on this market

Canada is the first international market that Viabonus has launched and there will be other countries too in the near future.

About Viabonus.com

Viabonus.com is a casino and bonus comparison site that puts the players first!

Viabonus.com was started using a very simple concept. We aim to bring a sharp UI (User Interface) to the online gaming industry.

With so many online casino bonus sites looking, feeling, and almost smelling the same, Viabonus.com looks to set a new benchmark. The goal was to bring a sleek and user-friendly interface to the global online casino market.

Viabonus.com compares and ranks online casinos based on their deposit match bonuses, number of free spins, and availability of no deposit bonuses and cashback opportunities. These rankings are supplemented by professional reviews by our experts, as well as user reviews from other online casino lovers.

Through a sleek and modern delivery, Viabonus.com hopes to change the way users get their online casino information.

Viabonus – Simply the Best Bonuses.

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The rebranding includes a new corporate logo, website design, and color scheme.

This rebranding represents a significant step in the company’s evolution. We are defining who we are, driving change, and shaping the future of our current and coming B2B and B2C-product. We´ve always prided ourselves on being a transparent and trustworthy partner and we needed this rebranding to represent our company core values visually,

Paul Puolakka, Chief Operating Officer, Mediainvesting

The new logo was developed through a collaborative process. The logo includes a stylized version on the letter “M” coming from “Mediainvesting” and upward arrows meaning the growth. The color scheme includes both darker and more bright variations of blue. Blue stands for the trustworthiness of Mediainvesting and the brighter shades also the ability to stand out from the rest of the crowd.

The New Mediainvesting logo represents the stylized letter M and arrows to point to the growth aspect

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Back in 2017 When we started, we would have never imagined having grown so profitable as we are today. During these years we´ve grown our portfolio a lot and we´re involved in several different projects. Managing the overall strategy and day-to-day operations requires the right kind of can-do person. Luckily we´ve had the right kind of person internally that we could appoint to this newly created role. We hired Joni a while back as a Head of SEO and soon found that he is a very motivated and hardworking individual with an analytical mind, said we´re confident that he is the perfect person for the role of Chief Operating Officer.

Said Teemu Salminen, Director, and Founder of Mediainvesting OÜ about the appointment.

As Mediainvesting COO, Oinonen will lead the overall strategy and day-to-day operations for Mediainvesting and its family of brands and sites globally.

I´m really pleased with the company management decided to appoint me as the Chief Operating Officer. We´ve grown quite a bit during the years and in 2021 we´ve been focusing on taking the next leap in our global growth. We´ve hired few new persons to the team that has the right attitude and skillset that goes well with Mediainvesting. We´re currently looking at different verticals and marketing sources and aligning our day-to-day workflow. I´m confident that with this setup we´re going to see massive growth in the coming years..

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When we started in 2017, we would have never imagined having grown so profitable as we are today. We’ve grown the company with a relatively small staff and in order for us to take the next step, we’ve appointed Paul as our Chief Marketing Officer. Paul has years of experience in the industry and the right kind of can-do attitude that suits perfectly for our team. He has good knowledge of the industry and a vast network, so we believe he is a great asset to our team.”

Said Teemu Salminen, Director, and Founder of Mediainvesting OÜ about the appointment.

As Mediainvesting CMO, Puolakka will lead strategic marketing and branding for Media Investing and its family of brands and sites globally.

I’m absolutely thrilled to work with the guys and when the opportunity arose to jump on board, I did not hesitate to grab it. I’ve known them since they started in 2017 and who would have known back then that the business would grow so much during these few years. They’re definitely a hardworking team and I believe we will achieve magical things together.

We’ve already started the re-branding of our casino comparison site Bonusetu.com and we’ve also revamped the leading Finnish crypto news site Bitcoinkeskus.com. With the strong performance in the Nordics, we’re looking to expand to Canada, New Zealand, and Global -markets with several different projects that are currently on the pipeline.

Paul has been working in various companies through the years and has years of experience in marketing and account management. His previous role has been Head of Affiliates at Maltese-based VRTCL Gaming Ltd, best known for their rock-themed online casino, Metal Casino. Prior to that, he has worked in affiliate management roles in various companies.

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